Goldilocks

Most Filipinos consider Goldilocks not only a brand, but also a Filipino Institution. In fact its popular tagline, “How thoughtful, how Goldilocks” has evolved over the years into “How thoughtful, how Pinoy (colloquial for ‘Filipino’)”, and later to “Ang sarap magmahal ng Pinoy!”, embracing a culture and tradition that goes beyond the name.
Yet Goldilocks has also decided to reposition itself as a global brand- as a well-loved, homegrown enterprise primed to serve the rest of the world. Following the principle of “thinking global, strategizing regional, and acting local”, it maintains the exact homegrown goodness of its products in overseas markets, but endeavors to acquaint multicultural tastes with its menu items as well.